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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Content Performance Analysis, Search Engine Optimization, Marketing Analytics, Web Analytics and SEO, Performance Analysis, Key Performance Indicators (KPIs), Content Strategy, AI Personalization, Customer Insights, Trend Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Foundations of Sports Analytics: Data, Representation, and Models in Sports

      Skills you'll gain: Correlation Analysis, Statistical Methods, Matplotlib, Regression Analysis, Probability & Statistics, Statistical Analysis, Statistical Hypothesis Testing, Data Analysis, Pandas (Python Package), Python Programming, Data Cleansing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      193 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Finance

      Skills you'll gain: Time Series Analysis and Forecasting, Financial Analysis, R Programming, Performance Measurement, Portfolio Management, Analytics, Forecasting, Financial Modeling, Statistical Analysis, Trend Analysis, Financial Trading, Risk Analysis, Investment Management, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      221 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Ask Questions to Make Data-Driven Decisions

      Skills you'll gain: Stakeholder Communications, Data Literacy, Spreadsheet Software, Dashboard, Data-Driven Decision-Making, Problem Solving, Data Analysis, Analytical Skills, Excel Formulas, Expectation Management, Quantitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Social Media Analytics

      Skills you'll gain: Network Analysis, Applied Machine Learning, Visualization (Computer Graphics), Data Visualization, Graph Theory, JSON, Text Mining, Machine Learning, Data Visualization Software, Natural Language Processing, Data Storytelling, Network Model, Statistical Analysis, Social Sciences, Sociology, Relational Databases, Artificial Intelligence, Data Processing, Color Theory, Data Manipulation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Online Advertising, Keyword Research, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Pay Per Click Advertising, Web Analytics and SEO, Storytelling, Brand Management, Customer Relationship Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Supply Chain, Customer experience strategy (CX), Supply Chain Planning, Supply Chain Management, Customer Demand Planning, Competitive Analysis, Transportation, Supply Chain, and Logistics, Business Analytics, Analytics, Benchmarking, Spatial Data Analysis, Data-Driven Decision-Making, Inventory Management System, Data Analysis, Cost Estimation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      807 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Health Information Literacy for Data Analytics

      Skills you'll gain: Data Validation, Data Quality, Data Governance, Extract, Transform, Load, Data Dictionary, Health Information Management, Data Modeling, Health Informatics, Data Management, Data Cleansing, Data Integration, Metadata Management, Analytical Skills, Medical Records, Health Care, Analytics, Analysis, Health Systems, Data Integrity, Data Warehousing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      276 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Brand Marketing, Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Social Media Content, Brand Awareness, Content Strategy, Advertising, Journalism, Customer Engagement, Target Audience, Game Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      332 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Advanced Google Analytics - A Practical Guide

      Skills you'll gain: Data Collection, Event Monitoring, Real Time Data

      Intermediate · Course · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Web Analytics and SEO, Digital Advertising, Search Engine Optimization, Digital Marketing, Email Marketing, Social Media Management, Social Media Campaigns, Google Ads, AI Personalization, Target Audience, Content Marketing, Performance Analysis, E-Commerce, Marketing Analytics, Generative AI, Paid media, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      29 reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • YouTube Analytics: Optimize Performance: Coursera
    • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
    • Digital Marketing Trends: Coursera Instructor Network
    • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
    • Ask Questions to Make Data-Driven Decisions: Google
    • Social Media Analytics: Johns Hopkins University
    • Introduction to Digital Marketing: University of California, Irvine
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Health Information Literacy for Data Analytics: University of California, Davis
    • Storytelling in Branding and Content Marketing : IE Business School

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