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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Customer Analysis, Target Audience, Marketing Channel, Return On Investment, Advertising, A/B Testing, Customer Relationship Management, Sales Process, Business Metrics, Data Analysis, Regression Analysis, Forecasting, Statistical Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Introduction to Machine Learning

      Skills you'll gain: Unsupervised Learning, Feature Engineering, Supervised Learning, Classification And Regression Tree (CART), Data Analysis, Data Cleansing, Exploratory Data Analysis, Regression Analysis, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Science, Artificial Intelligence, Applied Machine Learning, Statistical Analysis, Statistical Machine Learning, Data Transformation, Predictive Modeling, Machine Learning, Statistical Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Data Science

      Skills you'll gain: Data Ethics, Data Analysis, Workflow Management, Analytical Skills, Data Science, Data Storytelling, Project Design, Data Literacy, Data Presentation, Data-Driven Decision-Making, Data Management, Project Management, Stakeholder Communications, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Web Analytics and SEO, Marketing Analytics, Customer Insights, Analysis, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Power BI

      Skills you'll gain: Dashboard, Power BI, Data Presentation, Data Visualization Software, Data Storytelling, Data Analysis, Data Visualization, Interactive Data Visualization, Business Intelligence, Data-Driven Decision-Making, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      812 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Capstone: Retrieving, Processing, and Visualizing Data with Python

      Skills you'll gain: Data Processing, Data Visualization, Data Cleansing, Interactive Data Visualization, Data Collection, Data Visualization Software, Data Analysis, Data Modeling, Python Programming, Web Scraping, Algorithms, Database Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Descriptive Statistics, Marketing Analytics, Data Analysis, Pivot Tables And Charts, Customer Insights, Market Analysis, Regression Analysis, Statistical Analysis, Data-Driven Decision-Making, Marketing, Microsoft Excel, Data Manipulation, Forecasting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      286 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Data Visualization, Serverless Computing, Apache Kafka, Big Data, Cloud Security, Data Processing, MLOps (Machine Learning Operations), Data Infrastructure, AI Personalization, API Gateway, Real Time Data, System Monitoring, Tensorflow, Cloud Infrastructure, Cloud Computing, Identity and Access Management, Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Overcoming Objections, Sales Process, Selling Techniques, Sales Presentation, Cold Calling, Closing (Sales), Sales, Active Listening, Lead Generation, Rapport Building, Customer Relationship Building, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      231 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Medicine

      Skills you'll gain: Image Analysis, Clinical Trials, Predictive Modeling, Data Processing, Deep Learning, Risk Modeling, Computer Vision, Applied Machine Learning, Statistical Methods, Feature Engineering, Predictive Analytics, Keras (Neural Network Library), Patient Treatment, Data Validation, Treatment Planning, Machine Learning, Statistical Modeling, Statistical Machine Learning, Medical Science and Research, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Cloud Computing

      Skills you'll gain: Cloud Computing Architecture, Cloud Computing, Cloud Security, Cloud Services, Cloud Infrastructure, Public Cloud, Cloud Storage, Serverless Computing, Cloud-Native Computing, Application Deployment, Hybrid Cloud Computing, Identity and Access Management, Virtualization, Virtual Machines, Microservices, DevOps

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.4K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analytics Methods for Marketing: Meta
    • IBM Introduction to Machine Learning: IBM
    • Foundations of Data Science: Google
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Data Analysis and Visualization with Power BI: Microsoft
    • Capstone: Retrieving, Processing, and Visualizing Data with Python: University of Michigan
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Meaningful Marketing Insights: Emory University
    • Vertex AI Search for Retail: Google Cloud
    • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network

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