This Specialization is intended for entrepreneurs, marketers, and eCommerce professionals seeking to develop advanced skills in paid social media advertising. Through three practical courses, you will learn how to set up ad infrastructure, build effective targeting strategies, create high-converting ad creatives, and manage and scale Facebook and Instagram ad campaigns. These skills will prepare you to confidently launch and optimize ads that drive real sales for your Shopify store.
Shopify eCommerce: Social Media Ads for Sales Success Specialization
Discover new skills with 30% off courses from industry experts. Save now.
Shopify eCommerce: Social Media Ads for Sales Success Specialization
Master Social Media Advertising for Shopify. Learn to launch, manage and optimize Facebook & Instagram ad campaigns for Shopify eCommerce success
Instructor: Skillshare
Included with 
Get in-depth knowledge of a subject
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Set up Facebook ad infrastructure for your Shopify store, including Business Manager, Pixel, and campaign structure.
Build targeted ad campaigns using customer avatars, audience insights, and compelling creative that drives conversions.
Analyze performance, launch retargeting campaigns, and scale your ads effectively using key metrics and optimization tactics.
Overview
Skills you'll gain
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
July 2025
19 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Skillshare
Specialization - 3 course series
What you'll learn
Skills you'll gain
Category: Advertising
Category: Campaign Management
Category: Facebook
Category: Advertising Campaigns
Category: Google Ads
Category: Target Audience
Category: E-Commerce
Category: Instagram
Category: Budget Management
Category: Social Media
Category: Paid media
Category: Social Media Campaigns
Category: Digital Advertising
Category: Sales Process
What you'll learn
Skills you'll gain
Category: Advertising Campaigns
Category: Target Audience
Category: Advertising
Category: Customer Analysis
Category: Digital Advertising
Category: Copywriting
Category: Online Advertising
Category: Persona Development
Category: Video Production
Category: Social Media Campaigns
Category: Content Creation
Category: Marketing Materials
Category: Customer Insights
Category: Facebook
What you'll learn
Skills you'll gain
Category: Campaign Management
Category: Target Audience
Category: Facebook
Category: Strategic Decision-Making
Category: Scalability
Category: Data-Driven Decision-Making
Category: Performance Analysis
Category: Online Advertising
Category: Marketing Strategies
Category: Performance Metric
Category: Content Performance Analysis
Category: Advertising Campaigns
Category: Customer Retention
Category: Digital Advertising
Category: Instagram
Category: Social Media Campaigns
Category: Paid media
Category: Budget Management
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
More questions
Financial aid available,