Este curso explora cĆ³mo las tecnologĆas emergentes y los nuevos formatos estĆ”n redefiniendo el marketing deportivo. El alumnado aprenderĆ” a planificar y ejecutar estrategias de marketing para eventos deportivos locales y globales, asĆ como a generar expectaciĆ³n antes, durante y despuĆ©s de cada evento. Se analiza especialmente cĆ³mo entidades como el COI desarrollan estrategias de engagement sostenido.
Estrategias e innovaciĆ³n en marketing deportivo
Estrategias e innovaciĆ³n en marketing deportivo
This course is part of Marketing deportivo: La fĆ³rmula tecnolĆ³gica Specialization
Instructor: Marisa SƔenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Crear estrategias globales de marketing deportivo basadas en datos y tecnologĆa.
Aplicar IA, realidad aumentada y datos de fans para diseƱar experiencias personalizadas.
Desarrollar valor de marca, fidelizaciĆ³n y monetizaciĆ³n con innovaciĆ³n.
Skills you'll gain
- Augmented and Virtual Reality (AR/VR)
- Marketing
- Digital Marketing
- Influencing
- Cross Platform Development
- E-Commerce
- Global Marketing
- Customer Engagement
- Storytelling
- Brand Management
- Contract Management
- Virtual Teams
- Marketing Strategy and Techniques
- Blockchain
- Corporate Strategy
- Event Planning
- Game Theory
- Sustainability Reporting
- Customer experience improvement
- Strategic Communication
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing deportivo: La fĆ³rmula tecnolĆ³gica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Descubre estrategias de marketing comprobadas para eventos deportivos locales y globales. Este mĆ³dulo te guĆa en la creaciĆ³n de expectaciĆ³n antes, durante y despuĆ©s de los eventos, con un enfoque especial en las tĆ”cticas de compromiso del ComitĆ© OlĆmpico Internacional (COI).
What's included
6 videos3 readings2 assignments1 discussion prompt
SumĆ©rgete en los Ćŗltimos avances tecnolĆ³gicos que estĆ”n transformando el marketing deportivo. Aprende cĆ³mo la realidad aumentada, la realidad virtual, el blockchain y los NFTs estĆ”n abriendo nuevas vĆas para el compromiso de los aficionados y la creaciĆ³n de valor.
What's included
4 videos2 readings2 assignments1 discussion prompt
Comprende la creciente influencia de los eSports y los videojuegos en el mix de marketing deportivo. Explora las oportunidades de colaboraciĆ³n entre el deporte tradicional y los eSports, y analiza campaƱas exitosas intersectoriales que estĆ”n redefiniendo el sector.
What's included
5 videos3 readings2 assignments1 discussion prompt
Cuestiona las ideas convencionales de Ć©xito en los grandes eventos deportivos. Este mĆ³dulo examina los conceptos errĆ³neos mĆ”s comunes, la importancia de la sostenibilidad y la responsabilidad social corporativa, asĆ como la evoluciĆ³n de las narrativas del marketing deportivo en un mundo en transformaciĆ³n.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Business Strategy
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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